Mezure

Mobile App

As part of the Game Change initiative, GfK aimes to reinvent their Consumer Panel by making a mobile app available to consumers that allows them to facilitate and optimize their grocery shopping, learning about their shopping behaviours and also to earn discounts and vouchers.

The app "Mezure" was build from scratch by involving consumers, manufactors and retailers at a very early stage to understand each party's needs and requiremets. While the highest business interest is to have as much as possible purchases tracked with Mezure (either by connecting loyalty accounts or receipts scaning), consumers are more interested in support for their daily grocery shopping, consumption and food waste avoidance as well as getting the best price for their products.

GfK BrandArchitect

Data Visualization

I supported the Brand Architect product by refactoring their client portal.

A new data visualization of the two-dimensional "Explanatory Model" was created and various solutions were tested and discussed with stakeholders.

Navigation was enriched with small thumbnails of the visualization type used for the corresponding analysis as we found out that the way something is visualized is supporting users when they try to recall which analysis they are looking for.

GfK MediaView

Survey Platform

GfK MediaView (as part of GfK's Content Appreciation product) is a daily panel survey to rate yesterday's watched TV and Streaming contents and answering in-depth questions for selected programmes.

// Content Selection
Start of the survey where respondents select their programms watched yesterday.

// Questionnaire
Our aim to make the questionnaire more visual and bring some gamification in.

// Management Tool "AQuA"
GfK's and TV stations tool to manage (program specific) questions and control quotas.

Media Watch Docking Station

Touch Screen

GfK is tracking panalists audio listening (radio, TV) during the day via a MediaWatch panelists are wearing. Panelists receive also docking station to charge the watch. The docking station is equiped with a small touchscreen display.

The task was to utilize the touchscreen of the docking station to increase the engagement of the panelists to wear the watch.

In addition to managing the watch itself and the panel partizipation (incl. irregular short and simple surveys about their media usage) via the docking station, a simple clock (incl. alarm and timer function), weather forecast and a statistics feature about the panelists wearing time and built-in step counter of the MediaWatch were introduced.

GfK Router

User Interface

GfK Router allows to track (spoof) and analyze a household's web traffic for digital and streaming audience research. The GfK router is connected to the household router and requests the consent to track each device that is connected new to the network by redirecting the to a consent page.

Via the GfK router management, the household head can see all connected devices and their consent status and manage for browser-less devices (e.g. Smart Fridge).

Telecontrol Remote Control App

Mobile App

GfK is leading in measuring TV usage in households. For decades various generations of TV meters were installed in households. While identification of the watched TV channels changed from active announcement by the household members to nowadays passive audio signal matching, there was still the only way to identify the actual persons in front of the TV by announcing them to the system by an additional classic remote control.

A lot of effort is put into alternative user announcement methods today. The Remote Control App is focused on the registration process and is aimed particularly at younger and technically adapt panelists to strengthen their motivation and registration behavior.

Digital Trends

Mobile App

GfK Digital Trends combines two measurement methods of GfK. The LeoTrace technology to track a panelist's digital web and app usage is now combined with the Media Watch App functionality to detect TV or radio audio signals in the surroundings which can indicate media usage by the panelist.

GxL Visualizer

GfK Crossmedia Link

GfK Crossmedia Link (GxL) is an end-to-end platform to measure various online or classic media use via different measurement methods (web & app usage, streming usage, tv & radio consumption) and automatically validate, enrich, process, categorize and impute the data for further utilization.

As supplement to classic raw or aggregated data deliveries, the Crossmedia Visualizer is the self-serving online tool that allows clients a license-based access to monthly online usage data for a market or a market segment.

GfK Digital Audience

Self-Service Portal

With the Sensic DAM portal clients are able to quickly register and configure new contents, create corresponding tags and see in monitoring immediately if they were implemented correctly before the actual tracking was started.

A basic reporting module allows to analyse the service or stream contacts on dimensions like region, technical device used etc. with a delay of max. 24 hours.

Sensic Campaign Facts

Reporting Portal

Campaign Facts is a client portal on the Sensic platform of Nurgao to report and visualize the Ad Delivery, Ad Effects and Ad Effectiveness of onliine Advertising Campaigns tracked with the Sensic tools.

Sensic Cockpit

Digital Audience Measurement

Sensic Cockpit is the user interface to setup, monitor and analyze the data for all census audience measurement projects at Nurago.

With a module and template based architecture the Sensic Cockpit is configurable for customized project packages according to client needs as well as easily extendable for new features.

UxBench

Diploma Thesis and Survey Tool.

Diploma thesis on "Web-based Benchmarking for User-Centered Design Processes" in collaboration with SirValUse GmbH. The web-based User Experience Benchmark platform (UxBench) was developed as diploma student and as freelancer for SirValUse GmbH.

SirValUse GmbH is a user experience (UX) company that consults manufacturers or service providers for the evaluation and improvement of the user experience of hardware or software products.

In addition to external survey platforms used for field surveys, SirValUse GmbH needed a survey tool for qualitative lab or remote tests on digital products. UxBench was tailored to the needs of the user researchers and analysts. I first collected and analysed the requirements with the SirValUse employees and also considered different aspects, user groups and contexts of use for the UxBench.

One major goal and the main focus of my thesis was to standardize and reuse the questionnaires - not only for quicker set up of the surveys but also for comparability with previous and simultanious tests via different evaluation methods (benchmarking).

A first version of the UxBench survey platform was developed within my diploma thesis at SirValUse. Additional functionality which was considered lower priority and less relevant for the academic study within my thesis were implemented afterwards as freelancer at SirValUse GmbH.