Mezure

Mobile App

As part of the Game Change initiative, GfK aimes to reinvent their Consumer Panel by making a mobile app available to consumers that allows them to facilitate and optimize their grocery shopping, learning about their shopping behaviours and also to earn discounts and vouchers.

The app "Mezure" was build from scratch by involving consumers, manufactors and retailers at a very early stage to understand each party's needs and requiremets. While the highest business interest is to have as much as possible purchases tracked with Mezure (either by connecting loyalty accounts or receipts scaning), consumers are more interested in support for their daily grocery shopping, consumption and food waste avoidance as well as getting the best price for their products.

GfK BrandArchitect

Data Visualization

I supported the Brand Architect product by refactoring their client portal.

A new data visualization of the two-dimensional "Explanatory Model" was created and various solutions were tested and discussed with stakeholders.

Navigation was enriched with small thumbnails of the visualization type used for the corresponding analysis as we found out that the way something is visualized is supporting users when they try to recall which analysis they are looking for.

GxL Visualizer

GfK Crossmedia Link

GfK Crossmedia Link (GxL) is an end-to-end platform to measure various online or classic media use via different measurement methods (web & app usage, streming usage, tv & radio consumption) and automatically validate, enrich, process, categorize and impute the data for further utilization.

As supplement to classic raw or aggregated data deliveries, the Crossmedia Visualizer is the self-serving online tool that allows clients a license-based access to monthly online usage data for a market or a market segment.

UX Tracking Portal

Survey Dashboard

Portal for a German telecommunication company to analyze their continous Uxer Experience surveys that are recruited on the company's product web sites.

Branding Barometer

Ad Effects Reporting

Custom-tailored dashboards for a German publishing house to report and analyze survey results and effects of advertising campaigns.

Sensic Campaign Facts

Reporting Portal

Campaign Facts is a client portal on the Sensic platform of Nurgao to report and visualize the Ad Delivery, Ad Effects and Ad Effectiveness of onliine Advertising Campaigns tracked with the Sensic tools.

Sensic Cockpit

Digital Audience Measurement

Sensic Cockpit is the user interface to setup, monitor and analyze the data for all census audience measurement projects at Nurago.

With a module and template based architecture the Sensic Cockpit is configurable for customized project packages according to client needs as well as easily extendable for new features.