Mobile App
GfK is leading in measuring TV usage in households. For decades various generations of TV meters were installed in households. While identification of the watched TV channels changed from active announcement by the household members to nowadays passive audio signal matching, there was still the only way to identify the actual persons in front of the TV by announcing them to the system by an additional classic remote control.
A lot of effort is put into alternative user announcement methods today. The Remote Control App is focused on the registration process and is aimed particularly at younger and technically adapt panelists to strengthen their motivation and registration behavior.
.
Mobile App
GfK is leading in measuring TV usage in households. For decades various generations of TV meters were installed in households. While identification of the watched TV channels changed from active announcement by the household members to nowadays passive audio signal matching, there was still the only way to identify the actual persons in front of the TV by announcing them to the system by an additional classic remote control.
A lot of effort is put into alternative user announcement methods today. The Remote Control App is focused on the registration process and is aimed particularly at younger and technically adapt panelists to strengthen their motivation and registration behavior.