Mezure

Mobile App

As part of the Game Change initiative, GfK aimes to reinvent their Consumer Panel by making a mobile app available to consumers that allows them to facilitate and optimize their grocery shopping, learning about their shopping behaviours and also to earn discounts and vouchers.

The app "Mezure" was build from scratch by involving consumers, manufactors and retailers at a very early stage to understand each party's needs and requiremets. While the highest business interest is to have as much as possible purchases tracked with Mezure (either by connecting loyalty accounts or receipts scaning), consumers are more interested in support for their daily grocery shopping, consumption and food waste avoidance as well as getting the best price for their products.

GxL Visualizer

GfK Crossmedia Link

GfK Crossmedia Link (GxL) is an end-to-end platform to measure various online or classic media use via different measurement methods (web & app usage, streming usage, tv & radio consumption) and automatically validate, enrich, process, categorize and impute the data for further utilization.

As supplement to classic raw or aggregated data deliveries, the Crossmedia Visualizer is the self-serving online tool that allows clients a license-based access to monthly online usage data for a market or a market segment.

GfK Digital Audience

Self-Service Portal

With the Sensic DAM portal clients are able to quickly register and configure new contents, create corresponding tags and see in monitoring immediately if they were implemented correctly before the actual tracking was started.

A basic reporting module allows to analyse the service or stream contacts on dimensions like region, technical device used etc. with a delay of max. 24 hours.

UX Tracking Portal

Survey Dashboard

Portal for a German telecommunication company to analyze their continous Uxer Experience surveys that are recruited on the company's product web sites.

Branding Barometer

Ad Effects Reporting

Custom-tailored dashboards for a German publishing house to report and analyze survey results and effects of advertising campaigns.

UxBench

Diploma Thesis and Survey Tool.

Diploma thesis on "Web-based Benchmarking for User-Centered Design Processes" in collaboration with SirValUse GmbH. The web-based User Experience Benchmark platform (UxBench) was developed as diploma student and as freelancer for SirValUse GmbH.

SirValUse GmbH is a user experience (UX) company that consults manufacturers or service providers for the evaluation and improvement of the user experience of hardware or software products.

In addition to external survey platforms used for field surveys, SirValUse GmbH needed a survey tool for qualitative lab or remote tests on digital products. UxBench was tailored to the needs of the user researchers and analysts. I first collected and analysed the requirements with the SirValUse employees and also considered different aspects, user groups and contexts of use for the UxBench.

One major goal and the main focus of my thesis was to standardize and reuse the questionnaires - not only for quicker set up of the surveys but also for comparability with previous and simultanious tests via different evaluation methods (benchmarking).

A first version of the UxBench survey platform was developed within my diploma thesis at SirValUse. Additional functionality which was considered lower priority and less relevant for the academic study within my thesis were implemented afterwards as freelancer at SirValUse GmbH.