• GfK Brand Architect GfK Brand Architect

GfK BrandArchitect

Data Visualization

I supported the Brand Architect product by refactoring their client portal.

A new data visualization of the two-dimensional "Explanatory Model" was created and various solutions were tested and discussed with stakeholders.

Navigation was enriched with small thumbnails of the visualization type used for the corresponding analysis as we found out that the way something is visualized is supporting users when they try to recall which analysis they are looking for.

Employer: GfK
Role: Product UX Designer
Year: 2022

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Data Visualization

I supported the Brand Architect product by refactoring their client portal.

A new data visualization of the two-dimensional "Explanatory Model" was created and various solutions were tested and discussed with stakeholders.

Navigation was enriched with small thumbnails of the visualization type used for the corresponding analysis as we found out that the way something is visualized is supporting users when they try to recall which analysis they are looking for.

Employer: GfK
Role: Product UX Designer
Year: 2022