Mobile App
As part of the Game Change initiative, GfK aimes to reinvent their Consumer Panel by making a mobile app available to consumers that allows them to facilitate and optimize their grocery shopping, learning about their shopping behaviours and also to earn discounts and vouchers.
The app "Mezure" was build from scratch by involving consumers, manufactors and retailers at a very early stage to understand each party's needs and requiremets. While the highest business interest is to have as much as possible purchases tracked with Mezure (either by connecting loyalty accounts or receipts scaning), consumers are more interested in support for their daily grocery shopping, consumption and food waste avoidance as well as getting the best price for their products.
.
Mobile App
As part of the Game Change initiative, GfK aimes to reinvent their Consumer Panel by making a mobile app available to consumers that allows them to facilitate and optimize their grocery shopping, learning about their shopping behaviours and also to earn discounts and vouchers.
The app "Mezure" was build from scratch by involving consumers, manufactors and retailers at a very early stage to understand each party's needs and requiremets. While the highest business interest is to have as much as possible purchases tracked with Mezure (either by connecting loyalty accounts or receipts scaning), consumers are more interested in support for their daily grocery shopping, consumption and food waste avoidance as well as getting the best price for their products.