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GfK Crossmedia Link

GfK Crossmedia Link (GxL) is an end-to-end platform to measure various online or classic media use via different measurement methods (web & app usage, streming usage, tv & radio consumption) and automatically validate, enrich, process, categorize and impute the data for further utilization.

As supplement to classic raw or aggregated data deliveries, the Crossmedia Visualizer is the self-serving online tool that allows clients a license-based access to monthly online usage data for a market or a market segment.