Touch Screen
GfK is tracking panalists audio listening (radio, TV) during the day via a MediaWatch panelists are wearing. Panelists receive also docking station to charge the watch. The docking station is equiped with a small touchscreen display.
The task was to utilize the touchscreen of the docking station to increase the engagement of the panelists to wear the watch.
In addition to managing the watch itself and the panel partizipation (incl. irregular short and simple surveys about their media usage) via the docking station, a simple clock (incl. alarm and timer function), weather forecast and a statistics feature about the panelists wearing time and built-in step counter of the MediaWatch were introduced.
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Touch Screen
GfK is tracking panalists audio listening (radio, TV) during the day via a MediaWatch panelists are wearing. Panelists receive also docking station to charge the watch. The docking station is equiped with a small touchscreen display.
The task was to utilize the touchscreen of the docking station to increase the engagement of the panelists to wear the watch.
In addition to managing the watch itself and the panel partizipation (incl. irregular short and simple surveys about their media usage) via the docking station, a simple clock (incl. alarm and timer function), weather forecast and a statistics feature about the panelists wearing time and built-in step counter of the MediaWatch were introduced.